While it has become quite easy to find great, and affordable, t-shirts, sweaters or other fair fashion pieces, finding a perfect pair of ethically produced and sustainable jeans has been quite the struggle for me. Making the right choice when it comes to denim is quite an urgent issue. Denim production puts an enormous strain on the environment. Did you know that producing a single pair of jeans can take up to 10,000 litres of water? Also, most factories release the waste water, full of toxins, back into rivers and oceans. On the other hand, it’s hard to find a shape and fit that suits my body type – currently, the best fitting denim model for me is a far cry from fair or sustainable.
Enter Everlane. The online clothing retailer popular for their efforts regarding ethical production and sustainability just launched its first denim collection, and the web is abuzz with praise. While I did not yet get my hands on a pair, I already found three reasons why Everlane jeans should become part of my wardrobe.
Disclaimer: This is not a sponsored post – I just really like Everlane, their philosophy and the look of those jeans.
The factory that produces the denim is Saitex, a LEED-certified facility in South Vietnam, that does not only reclaim 98% of the water used in the denim production but also relies on alternative energy sources. Furthermore, it repurposes the byproducts from their denim production by turning it into bricks that are used to build homes in the surrounding area. Find out more about the sustainability efforts of Saitex over at Everlane or in this article by Fast Company.
Everlane’s denim contains a quite low amount of stretch, so according to Everlane CEO Michael Preysman, it was quite a process until they came up with the perfect fit. In fact, Everlane worked closely together with customers to design the collection. So, yay for customer centric product development!
Last but not least, by designing a timeless collection that won’t feel outdated in a few months, Everlane shows again that they defy the rules of fast fashion. Due to the long lastingness of denim, you really should not have to buy a new pair of jeans every six months. I had pairs of jeans that I have been wearing for years on end before they fell apart and I believe that Everlane denim could be my next pair to stand the test of time – both regarding style and durability.
Intrigued? I hear that the waiting list for the new Everlane models is quite long, but you should give it a shot if you are in for a new pair of jeans. If you are not residing in the US or Canada, do not despair: to celebrate the launch of the collection, Everlane offers free international shipping for orders of $150 or more – ends tonight.